WealthTech NAO strengthens management for next phase of growth

New CMO Aaron Rosen brings expertise from Trade Republic, Facebook and 50+ scale-ups

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The Berlin WealthTech NAO expands its management team with marketing veteran Aaron Rosen as Chief Marketing Officer (CMO). With this step, NAO is responding to the increasing demand for accessible private market investments: FinTech recently launched with €1 investments, expanded into netherlands and doubled his team in the last twelve months. At the same time, co-founder Amel Hasanovic will also assume responsibility for the entire tech organization as CPTO.

International growth expertise for scaling phase as a private market broker

Rosen has extensive experience in creating and implementing internationally scalable marketing and growth strategies: He built up the growth team at Trade Republic and helped drive the rise to become the leading European neo-broker. He also previously managed growth and CRM for the early-stage VC Project A and supported Facebook's market entry in Germany. As a consultant, Rosen assisted more than 50 companies — including eBay, idealo and WorldRemit — in marketing transformations. Rosen previously worked at NAO as an external consultant and member of the Advisory Board before becoming an integral part of the management team.

“Investments in private markets were out of reach for normal investors for a long time — that is exactly what we are changing. My goal is to make NAO the first point of contact for alternative investments in Europe. The infrastructure is in place, the product is convincing — now it's about giving more people access and making private market investments understandable as an important portfolio component,” explains Aaron Rosen.

In parallel with the CMO appointment, NAO is realigning its operational structure: Hendrik Schmidt, one of the first employees since April 2023 and previously Head of Growth, is responsible for performance marketing, user acquisition and scaling of all growth channels.

Robin Binder, CEO and founder of NAO, adds: “For years as a sparring partner, Aaron has made a significant contribution to ensuring that we are where we are today. With him on the management team, we can take NAO to the next level and further promote easy access to private markets. Together with Hendrik, who built up our marketing, we now have the perfect combination of strategic vision and operational excellence.”

Co-Founder Hasanovic assumes additional tech responsibility

In addition, co-founder Amel Hasanovic is expanding his area of responsibility to become a CPTO and will combine product and tech management in the future. “Amel not only has a deep understanding of the product, but also excellent tech expertise. This combination is invaluable for our further expansion,” says Binder. Hasanovic adds: “We are building a movement: making private markets transparent and accessible to everyone.”

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