Germany's #1 App for Private Markets

Invest like a millionaire.

Multi-millionaires invest an average of 42% of their assets in Private Markets¹.

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  • The same funds as Family Offices & Millionaires – from €1
  • Rigorous Curation: 7 out of 8 funds don't make it onto the platform
  • Personal support in 15 minutes
Woman sits on terrace in the evening, viewing her €112,483.03 portfolio on her smartphone, with a skyline in the background.Frau sitzt abends auf Terrasse und sieht auf Smartphone ihr Portfolio mit 112.483,03 € vor Skyline.
Private Markets have long been key components for Family Offices and institutional investors to diversify their portfolios. The reason: These involve investments in companies, infrastructure projects, and financing that are not traded on stock exchanges. Many professional investors use them to diversify beyond stocks and bonds. With NAO, you also gain this access: Through the NAO app, you can invest from €1, either as a one-time investment or a savings plan, in curated products from leading asset managers in Private Equity, Venture Capital, Infrastructure, and Private Credit.

This is NAO.

  • Attractive return opportunities
  • Exclusive Quality
  • Real-time personal service

Private Markets can offer return opportunities that traditional investment forms often cannot match, especially Private Equity. Historically, these investments have also proven to be a valuable portfolio addition because they are less directly influenced by daily stock market fluctuations.

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On average, our investment team rejects 7 out of 8 offers. Three things are particularly crucial: the asset manager's track record, the cost structure, and whether you, as a private investor, receive the same deal quality as institutional investors. Our founder Robin personally visits asset managers and reviews investment theses on-site. This ensures that only what truly convinces us makes it onto the NAO platform.

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An investment fund with a target return of 10% to 16% p.a. and a risk indicator displayed on a smartphone app.An investment app displays Partners Group Private Equity with a 14% p.a. target return and a savings plan option.A woman with a headset and glasses works intently on a laptop in an office, wearing a grey sweater.

What are Private Markets and why do millionaires use them?

Private Markets are investments made outside of public stock exchanges. These include, for example, stakes in private companies, infrastructure projects, or loans to businesses. For a long time, these asset classes were primarily reserved for wealthy individuals and institutional investors, because access was complex and minimum investment amounts were high. With NAO, this access becomes simple, transparent, and digital, starting from just €1.

Person reading a business newspaper by a wooden table with laptop, phone, pen, and glass of water.

Why do millionaires use Private Markets?

Because they can diversify their assets more broadly and invest in opportunities not available on the stock market. Family offices invest an average of 42%* of their capital in private markets.

Blick nach oben auf ein modernes, schwarzes Hochhaus mit vielen Fenstern vor blauem Himmel.

What are the opportunities?

Historically, private markets can offer attractive return opportunities, broaden your portfolio, and complement it effectively. Since many of these investments do not move in sync with the stock market, they can help reduce overall portfolio volatility.

Person analysiert Aktienkursdiagramm auf Laptop, neben einer Tasse Kaffee und einem Smartphone.

What are the risks?

Private markets are designed for a longer investment horizon, are generally less liquid than stocks, and carry risks up to the loss of invested capital. Therefore, you should only invest capital that you can afford to forgo for an extended period and diversify your investments broadly.

Trust begins with strong partners: Partners Group, ARK Invest, UBS, and other leading asset managers.

11

Partners

15

Carefully Curated Funds

4.5/

5

Over 10,000 customers

8-figure

Assets under Management

Private Market Access

Invest from €1 in products previously inaccessible to you, via savings plan or one-off investment.

Leading Fund Managers

We partner with the world's largest asset managers, boasting decades of expertise.

Top Rating on Trustpilot and App Store

Invest securely

Your fund units are held as segregated assets at Baader Bank, a German credit institution supervised by BaFin.

Strictly selected. For you.

At NAO, every product undergoes a multi-stage selection process. We assess the return potential, risks, strategy, and transparency of the asset manager, and our founder Robin Binder personally visits each asset manager. This ensures that you only get access to investments that meet our standards 100%.

  • Multi-stage selection process according to institutional standards

  • Focus on historical returns, costs, and a fair deal allocation

  • Personal review by our investment team

7 out of 8 funds reviewed do not make it onto the NAO platform.

Explore our curated funds
Drei Smartphones zeigen Investment-Apps mit Themen: Private Markets, Innovation und Private Equity.

The asset classes behind high-net-worth portfolios.

Learn all about Private Equity, Venture Capital, Infrastructure, Private Credit, and more.

Private Equity

With NAO, you gain access to exclusive Private Equity funds from Partners Group, UBS, and ARK Invest – three of the most reputable names in the investment world. Invest directly in private companies with growth potential and diversify your portfolio beyond the stock market.

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Pflanze mit großen Blättern wächst aus einem Haufen Münzen auf violettem Boden vor dunklem Hintergrund.

Venture Capital

With NAO, you invest in the companies of tomorrow – even before they go public. The Redstone Global Venture ELTIF offers you access to a global portfolio of innovative startups.

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Polygonale Einhorn-Figur in Blautönen mit violetten und pinken Akzenten vor blauem Hintergrund.

Infrastructure

Invest in what keeps our world running today and what drives it tomorrow. With the UBS fund, you gain access to stable, long-term infrastructure projects in economically strong industrialized nations. With the HanseMerkur fund, you benefit from the global growth of data centers and digital infrastructure.

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Modelllandschaft mit Windrädern, Haus, Bäumen, Steinen und einem kleinen Wasserbecken.

Private Credit

Stable returns through private lending – with two of the most reputable names in the European credit market. The Muzinich fund provides loans to profitable mid-sized companies, while the BNP Paribas fund combines corporate, infrastructure, and real estate financing.

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Blauer Stift neben Klemmbrett mit Papier und zwei Siegeln auf lila Hintergrund.

Multi-Assets

All key private market segments in a single strategy. With funds from Natixis IM and Hamilton Lane, you invest broadly diversified across Private Equity, Private Credit, and Infrastructure – managed by two of the world's leading asset managers.

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Buntes Tortendiagramm mit Symbolen wie Münzen, Diagrammen und Gebäudemodellen auf rosa Hintergrund.

Flex Strategies

The FERI US Equity Flex relies on a systematic options model with the goal of outperforming the S&P 500. The FERI Opto Flex pursues a similar strategy – focused on the European money market, with calculated risk and a clear return target.

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Ein Schachbrett mit weißen Schachfiguren, beleuchtet in Blau- und Pinktönen auf violettem Hintergrund.

Hedge Funds

While traditional funds bet on rising prices, hedge funds employ strategies that can also incorporate falling markets. With the UBS Hedge Fund, you gain access to precisely this approach.

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Low-poly blaue Bären- und violette Bullenstatue, Symbol für Finanzmarkttrends.

Money Market

The Goldman Sachs fund actively invests in short-term, high-quality money market instruments and directly benefits from the current money market interest rate. The BNP Paribas ETF tracks the €STR, the ECB's short-term interest rate, and aims to consistently outperform it slightly. Both are available daily, making them interesting for liquid assets.

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Glasgefäß, das halb mit Münzen gefüllt ist, und weitere Münzen fallen hinein vor blauem Hintergrund.

Equity-linked notes

Monthly interest payments, predictable returns. Equity-linked notes combine regular distributions like a bond with return opportunities from the stock market.

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The NAO community's most popular funds.
You get the same deals as professional investors.

Robin, CEO & Founder of NAO, explains in the video how we ensure fair deal distribution.

In this industry, that's not a given. The best deals often go to the big players first – everyone else gets what's left. This principle is called adverse selection. Funds that operate this way don't even make it onto the NAO platform. This way, you always get access to the same investments as professional investors.

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The community speaks. Thousands of investors trust NAO. Here's what they say.

Junger Mann mit Brille und kurzem braunem Haar, trägt beige Jacke und weißes Hemd, steht vor unscharfem Hintergrund mit warmem Licht.
Simon
Managing Director Apartment Hotel
Junger Mann mit kurzer brauner Frisur, blaues Hemd und schwarzer gesteppter Weste lächelt in einem warm beleuchteten Innenraum.
Tim
Dual Student & NAO Customer
Frau mit mittellangen blonden Haaren, die ein schwarz-blau-oranges gemustertes Oberteil trägt, vor dunklem Hintergrund.
Steffi
Head of CRM & NAO Customer
Ein junger Mann mit kurzen braunen Haaren trägt eine dunkle Jacke und ein blaues Hemd, im Hintergrund unscharfe Deckenleuchten.
Paul
Dual Student & NAO Customer

Simon Pfau

Managing Director Apartment Hotel & NAO Customer

I'm the managing director of an apartment hotel here in Berlin. I've been a NAO customer for quite some time now, and since then, I've pretty much only invested there. It's an opportunity for small investors to invest in products that are otherwise only available to people who are super wealthy. And NAO gives everyone, including small investors, the chance to invest in products you don't even know exist.

Tim

Dual Student & NAO Customer

I'm a dual student in banking and I'm from Leipzig. I would explain NAO to my friends like this: It's a great platform where you can make alternative investments and you're not left alone there. You have customer service. I personally had a phone call, which was super great, and you're not left alone.

Steffi

Head of CRM in the Automotive Industry & NAO Customer

I would tell my friends that through NAO, they can invest in private markets, which wasn't really an option for the average person until recently, where they might otherwise invest.

Paul

Dual Student & NAO Customer

I'm currently doing a dual study program in finance and I'm from near Leipzig. I would explain NAO to my friends as an alternative investment that you can make in alternative asset classes starting from just €1. I currently use NAO as a way to invest in private markets without needing to have millions in my account already.

Insights that go beyond the app.

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The 'Private' Investment Method – How to Turn €100,000 into Nearly €800,000

25.02.2026

Eltif 2.0: Why Democratization Needs More Courage Than Skepticism

13.02.2026

Digital subscription to the “hep solar Invest ELTIF”

June 12, 2026

SpaceX Aktie kaufen: Alles zum Börsengang und was Anleger jetzt wissen müssen

October 20, 2025

Public vs. private markets — What's the difference?

October 20, 2025

Why private markets can be important for your portfolio

April 22, 2026

After-Hours by NAO: Drinks & Food with Buy The Dip

100 guests, Buy The Dip, Partners Group, and an evening centered around Private Equity, engaging conversations, and new perspectives on Private Markets.

March 26, 2026

After-Hours by NAO: Private Markets Deep Dive with Natixis IM

A deep dive with Natixis IM and the NAO team for anyone looking to better understand Private Markets and engage in direct discussion.

December 11, 2025

After-Hours by NAO: Holiday Edition

At the end of the year, the community, the NAO team, and FERI came together for discussions on markets, new perspectives, and current investor concerns.

Investors backing NAO.
What convinced experienced investors to join NAO.

Steffen Hetzel wearing a navy hoodie with 'lawpilots' logo holding two certificates and smiling at the camera.
" NAO democratizes long-term wealth building and expands investment options. In today's world, it's even more crucial to diversify one's portfolio with asset classes that were previously inaccessible to ordinary individuals."

Steffen Hetzel

C-Suite in Tech (lawpilots, bitly) | Angel Investor & Advisor

Jakob Schreyer with medium-length light brown hair and a beard, wearing a black t-shirt, sitting with arms crossed.
" With NAO, I'm witnessing the next step in wealth management. The founding team combines industry expertise with the courage to drive change, creating something truly innovative. This vision has not only convinced me but also reflects the zeitgeist of a progressive financial sector."

Jakob Schreyer

Former CEO at orderbird | Angel Investor

Smiling Max Klemmer with short dark hair wearing a white button-up shirt against a plain light background.
" NAO is currently reshaping a part of the investment world. By combining years of expertise and a strong network, minimum investment thresholds are reduced, and transparency is enhanced. This opens up access to previously exclusive asset classes for everyone. I see NAO as a genuine game-changer for democratizing wealth accumulation."

Max Klemmer

Managing Director Miss Germany Studios | Angel Investor

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Invest like a millionaire, starting from €1.

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Invest like a millionaire.