About NAO
We're building the leading platform for private markets so you can invest like a pro — without millions in assets, but with the same quality.

From a family office experience to an app for everyone.
Our team combines experience from investment banking, asset management and tech. We've seen how wealth is built up behind closed doors — and that's exactly what we're changing now. With NAO, we make this knowledge and access available: from 1€, explained in a comprehensible way and accessible to everyone, not just to a small elite.

Professional knowledge becomes your access to private markets.
We test every fund according to fixed quality criteria before it appears on NAO. Our focus is on private markets and selected alternatives — from private equity and venture capital to infrastructure and private debt. Thanks to our partners, such as leading banks and asset managers, you get access to professional solutions that were previously available almost only to major investors.

Access to the private market
Invest from 1€ in products that were previously inaccessible to you — via a savings plan or one-time investment.
Leading fund managers
Access to institutional funds from world-renowned asset managers — strictly curated according to our standards.
Top rating on Trustpilot and App Store
Invest safely
Your fund shares are held in Baader Bank's special fund.
partners
11
partners
15
Curated funds
eight-digit
Assets under management
4.4/5
TrustPilot Rating

Our journey
From idea to today — how a vision became the largest mobile app for private markets in Europe.
NAO is founded with the vision of making private markets accessible to everyone.
Launch of the NAO app and the first private market fund. The first investors invest in the UBS Private Equity Fund via NAO.
Growth and development of the NAO community: events in several cities, expansion of the product range and expansion to Austria.
NAO becomes the largest app for private markets in Europe — with 15 funds on the platform and thousands of satisfied customers. The minimum investment drops to €1, savings plans start. Expansion into the Netherlands is ongoing, with other countries following.
NAO continues to grow: New partnerships with Hamilton Lane and ARK Invest bring more top funds to the platform. With ARK Invest, our customers get access to the world's most sought-after companies — including SpaceX and Databricks. At the same time, we are massively expanding our educational offerings: webinars, live events and even more content so that you can make well-founded investment decisions.
awards
2× Fintech Germany Award winners
NAO recognized for outstanding innovation and growth

Seed Stage Winner
Awarded for the most promising fintech start-up in the seed phase with an innovative business model and strong growth potential.
Early Stage Winner
Awarded for the most promising fintech start-up in the seed phase with an innovative business model and strong growth potential.
Our values
What drives us
These principles guide us every day in our mission to make investing accessible to everyone.
transparency
Complete clarity on all investments and costs. No hidden fees, no surprises. What you see is what you get — from the first euro.
accessibility
Private markets for everyone. Investments starting at just €1 enable genuine democratization. The same opportunities as the top 1% — now for everyone.
innovation
State-of-the-art technology makes complex financial products simple, understandable and accessible. Private equity, as easy as an ETF savings plan
quality
Only the best strategies in our portfolio. Partnerships with first-class asset managers. 7 out of 8 audited funds fail — only institutional quality comes to our platform.
Our team
The team that opens private markets.
We are united by a common mission: to open up the investment opportunities of the top 1% to everyone. To do this, we bring together expertise from private markets, asset management and tech.
Robin Binder
CEO & Founder

I love that as a team we are creating something that has never been done before. Every day, we face new challenges that no one has solved before us. But we never get stuck — together we always find a solution. NAO is not a corporate world. It is a team of experts who stand up for each other without ego and make our vision a reality. Every new team member who chooses us from thousands of alternatives makes me proud. And every investor who trusts us is a highlight. Because NAO thrives on our community — every single person helps us to redesign investing.
Amel Hasanovic
CPTO

I am responsible for Product & Tech and lead our team of developers and designers. We work closely with everyone to balance innovation and regulation in a highly regulated environment — every day. The best thing about it is the people and how we achieve our mission together. We shape the financial landscape for private investors, make private markets accessible and always find solutions to keep innovating. My highlight: We've positioned NAO as a leading broker for alternative investments and made a complex, dry topic cool.
Aaron Rosen
CMO

I am responsible for marketing — from brand to performance to CRM. My job is to build the bridge between our vision and our audience. And ensure that every touchpoint reflects the trust that NAO stands for. What drives me is to be the driving force behind the democratization of private markets and to work with a team that is incredibly motivated, creative and energetic. Recently, a user told me, “I never thought I could invest in private equity.” That's exactly what we're here for. And when ideas come alive — as at our event in Berlin — then you know that it works.
Duygu Insel
Founders Associate

I support our CEO strategically and operationally, handle legal issues — contracts, compliance, partner onboarding — and drive our fundraising forward. I help shape how we tell the NAO story internally and externally. Building something from the ground up that defines a new category and seeing real people use it is priceless. Working on a mission that really changes how people invest, not just repeats old concepts. Every time a new investor believes in our mission and supports us, it's an incredible feeling. Private markets are finally becoming mainstream — and NAO is helping to shape how this new category grows.
Hendrik Schmidt
Director Growth

My goal is to make NAO grow every day. So that more and more people have the opportunity to invest like millionaires. What I love? Like everyone at NAO, we are passionate about our mission that investment quality should no longer depend on financial background. Winning the FinTech Germany Award twice in a row and receiving the 2025 trophy from Berlin Mayor Kai Wegner — that was surreal. Just like every NAO community event across Europe. It's simply great to see the community live.
Jacques Meirer
Head of Operations

Operations at NAO means optimizing automation, managing operational issues — payments, trading, customer data — and onboarding new asset managers. My focus is on making processes faster and more efficient. I love working closely with clever colleagues in a small team on a solution that will change the financial world in the long term. Highlights? Our last team event was legendary. And seeing how satisfied our customers are with our service — that's the best proof that we're on the right track.
Fabian Lenarz
Customer Success Specialist

As a Customer Success Specialist, I work in the best interests of our customers to provide them with the best possible service and product experience. I studied dual business psychology, worked in parallel as a key account manager and then helped build up the Client Success Department at Scalable for several years. At NAO, I can really make a difference — create real impact every day. And the team is great. The launch of our VC product was a highlight: It was simply great to see how we give our clients access to a completely new asset class.
Hilal Yildiz
Marketing manager

Marketing content, education, social media, email, website — and events and campaigns. I enjoy diversity the most. No day is the same. Our strong team, our shared vision, real impact — we're changing the financial world. And I'm proud to help create the biggest app for private markets. It's great to advance our mission not only on the app but also off the monitor and to really see how far we've come with NAO. My highlights are definitely our events with real community exchange. The positive responses from our users. The FTGA Awards. And to see familiar and new faces at trade fairs.
Sachin Mudgal
Team Lead Tech

I lead the Tech Team and drive technological decisions across the entire platform. At the same time, I work with the team on new features across the entire stack – from backend APIs to the user experience – and ensure that our infrastructure is secure, scalable, and ready for further growth. What I appreciate most about NAO is its mission: to make alternative investments accessible to private investors. On top of that, there's the pace of a startup – decisions are made quickly, ideas are implemented immediately, and you see your own impact right away. My personal highlight was evolving from a developer in the early stages to the role of Tech Lead – and experiencing how complex ideas turn into real, live product features.
Florian Springfeldt
Junior Designer

I mainly work in design. Campaigns, creative assets, brand development — I help you visually develop NAO. The creative space here is unbelievable. I can contribute my own ideas, implement them directly — and at the same time learn a lot about marketing, design and the financial world. The team events are always a highlight. But the coolest part was helping to develop our brand identity. And to see how ideas become real products during launches.
Paula Hössl
Working Student

I take care of our customer relationships — from regular calls to monitoring our bonus programs. I also plan and organize events for customers and partners. What I love? My colleagues, team spirit and our great team events. Above all, I'm proud to be part of Nao's mission. My highlight: The launch of Venture Capital! When I joined NAO, I never thought that we could invest in VC starting at €1. Wow!
Frederik Bytzek
Senior Investment Solution Manager

I am responsible for Sales & Relationship Management at NAO and build strong relationships with our customers and partners. The dynamic work environment and the opportunity to actively shape NAO right from the start — that was exactly what I wanted. The openness and positivity of our customers motivates me every day. My conviction: Don't start sometime — start now.
Fabian Schubert
Customer Success

I am the primary point of contact for our customers – via email, app, and phone. I help make products and investments understandable, coordinate with partners like Baader Bank and IDnow, and handle operational topics such as orders, settlements, and regulatory communication. Being part of a small team building something new – at the intersection of finance, tech, and startups – is exactly what drives me. Being able to improve things really quickly here when you have a good idea makes all the difference. Experiencing the launch of new investment products and seeing how quickly NAO has grown are my highlights. And of course, the challenging customer cases that ultimately get resolved.
Moamen Abdlhay
Front-end developer

As a Front-End Developer, I primarily work on the NAO app with React Native – from implementing new features to improving existing functionalities. I collaborate closely with the design and backend teams to ensure a seamless user experience. The team is incredibly supportive, ideas are heard, and good work is valued. The openness to learn from each other and find solutions together makes all the difference. My highlight: shipping features that truly resonate with our users and make the app better.
Paula Surkau
marketing

I support the marketing team in day-to-day operations and ongoing projects — especially in content and event planning. As a working student, I gain insights into a wide variety of marketing topics and work on new tasks every day. It's precisely this versatility that makes NAO so special for me: No two days are the same, and I'm constantly learning. A highlight for me is experiencing launches and being part of the process when ideas turn into real products.
Ready to join the NAO community?
Start today with access to exclusive private markets. Start investing like a millionaire, starting at just €1.
