Germany's #1 app for Private Markets

Invest like a millionaire.

Multimillionaires invest an average of 42% of their assets in Private Markets¹.

Open a free account
  • The same funds as family offices & millionaires – starting from €1
  • Rigorous curation: 7 out of 8 funds don't make it onto the platform
  • Personal support in 15 minutes
Private markets have long been among the most important building blocks for Family Offices and institutional investors to broaden their portfolios. This is because they involve investments in companies, infrastructure projects, and financing that are not publicly traded. Many professional investors use them to diversify beyond stocks and bonds. With NAO, you also get this access: In the NAO app, you can invest from €1, via a one-time investment or a savings plan, in curated products from leading asset managers in Private Equity, Venture Capital, Infrastructure, and Private Credit.

This is NAO.

  • Attractive Return Opportunities
  • Exclusive Quality
  • Real-time Personal Service

Attractive Return Opportunities: Private markets can offer return opportunities that traditional investment forms often cannot match, especially Private Equity. Historically, these investments have also proven to be a valuable portfolio addition because they are less directly influenced by daily stock market fluctuations.

Create account

Exclusive Quality: On average, our investment team rejects 7 out of 8 offers. Three things are particularly crucial: the asset manager's track record, the cost structure, and whether you, as a private investor, receive the same deal quality as institutional investors. Our founder, Robin, personally visits asset managers and reviews investment theses on-site. This ensures that only offerings that genuinely convince us are featured on the NAO platform.

Create account

Real-time personal service: With us, you're not just a number. Our experienced team makes complex topics understandable and is truly there for you, available weekdays within 15 minutes via chat, and by phone if desired. From registration to investment, we guide you transparently, quickly, and reliably.

Create account

What are private markets and why do millionaires invest in them?

Private markets are investments outside of the stock exchange. These include, for example, stakes in private companies, infrastructure projects, or loans to businesses. For a long time, these asset classes were primarily reserved for wealthy individuals and institutional investors because access was complex and minimum amounts were high. With NAO, this access becomes simple, transparent, and digital, starting from just €1.

Person reading a business newspaper by a wooden table with laptop, phone, pen, and glass of water.

Why do millionaires invest in private markets?

Because they can thus diversify their assets more broadly and invest in opportunities that are not even available on the stock market. Family offices invest an average of 42%* of their capital in private markets.

Blick nach oben auf ein modernes, schwarzes Hochhaus mit vielen Fenstern vor blauem Himmel.

What are the opportunities?

Private markets can offer historically attractive return opportunities, broaden your portfolio, and complement it effectively. Since many of these investments do not move in sync with the stock market, they can help reduce fluctuations in your overall portfolio.

Person analysiert Aktienkursdiagramm auf Laptop, neben einer Tasse Kaffee und einem Smartphone.

What are the risks?

Private markets are designed for a longer investment horizon, are generally less liquid than stocks, and involve risks up to the loss of the capital invested. Therefore, you should only invest capital that you can do without for an extended period and diversify your investments broadly.

Trust begins with strong partners: Partners Group, ARK Invest, UBS, and other leading asset managers.

11

Partner

15

Strictly curated funds

4.5/

5

Over 10,000 customers

8-figure

Assets under management

Access to the Private Market

Invest from €1 in products that were previously inaccessible to you, via a savings plan or one-time investment.

Leading fund managers

We collaborate with the world's largest asset managers, with decades of expertise.

Top rating on Trustpilot and App Store

Secure investing

Your fund units are held as special assets with Baader Bank, a German credit institution supervised by BaFin.

Strictly selected. For you.

Every product at NAO undergoes a multi-stage selection process. We assess the return potential, risks, strategy, and transparency of the asset manager, and our founder Robin Binder personally visits every asset manager. This ensures that you only get access to investments that 100% meet our standards.

  • Multi-stage selection process following institutional standards

  • Focus on return potential, stability, and transparency.

  • Personal review by our investment team

7 out of 8 vetted funds do not make it onto the NAO platform.

Explore our curated funds
Drei Smartphones zeigen Investment-Apps mit Themen: Private Markets, Innovation und Private Equity.

The asset classes behind the portfolios of significant wealth.

Learn all about Private Equity, Venture Capital, Infrastructure, Private Credit, and more.

Private Equity

With NAO, you gain access to exclusive Private Equity funds from Partners Group, UBS, and ARK Invest – three of the most renowned names in the investment world. Invest directly in private companies with growth potential and diversify your portfolio beyond the stock market.

Learn more
Pflanze mit großen Blättern wächst aus einem Haufen Münzen auf violettem Boden vor dunklem Hintergrund.

Venture Capital

With NAO, you invest in the companies of tomorrow – even before they go public. The Redstone Global Venture ELTIF gives you access to a global portfolio of innovative startups.

Learn more
Polygonale Einhorn-Figur in Blautönen mit violetten und pinken Akzenten vor blauem Hintergrund.

Infrastructure

Invest in what keeps our world running and what drives it tomorrow. With the UBS Fund, you gain access to stable, long-term infrastructure projects in economically strong industrialized nations. With the HanseMerkur Fund, you benefit from the global growth of data centers and digital infrastructure.

Learn more
Modelllandschaft mit Windrädern, Haus, Bäumen, Steinen und einem kleinen Wasserbecken.

Private Credit

Stable returns through private lending – with two of the most reputable names in the European credit market. The Muzinich Fund provides loans to profitable medium-sized companies, while the BNP Paribas Fund combines corporate, infrastructure, and real estate financing.

Learn more
Blauer Stift neben Klemmbrett mit Papier und zwei Siegeln auf lila Hintergrund.

Multi Assets

All important private market segments in a single strategy. With funds from Natixis IM and Hamilton Lane, you invest broadly diversified across Private Equity, Private Credit, and Infrastructure – managed by two of the world's leading asset managers.

Learn more
Buntes Tortendiagramm mit Symbolen wie Münzen, Diagrammen und Gebäudemodellen auf rosa Hintergrund.

Flex Strategies

The FERI US Equity Flex relies on a systematic options model with the goal of outperforming the S&P 500. The FERI Opto Flex pursues a similar strategy – focused on the European money market, with calculated risk and a clear return target.

Learn more
Ein Schachbrett mit weißen Schachfiguren, beleuchtet in Blau- und Pinktönen auf violettem Hintergrund.

Hedge Funds

While traditional funds focus on rising markets, hedge funds employ strategies that can also incorporate falling markets. The UBS Hedge Fund gives you access to precisely this approach.

Learn more
Low-poly blaue Bären- und violette Bullenstatue, Symbol für Finanzmarkttrends.

Money Market

The Goldman Sachs fund actively invests in short-term, high-quality money market instruments and directly benefits from current money market rates. The BNP Paribas ETF tracks the €STR, the ECB's short-term rate, and aims to consistently outperform it slightly. Both are available daily, making them interesting for liquid assets.

Learn more
Glasgefäß, das halb mit Münzen gefüllt ist, und weitere Münzen fallen hinein vor blauem Hintergrund.

Equity-linked bonds

Monthly interest payments, predictable returns. Equity-linked bonds combine regular distributions, similar to a bond, with return opportunities from the stock market.

Learn more
Weltkugel in Pastellfarben unter einer gläsernen Kuppel auf einem runden Sockel.
The most popular funds in the NAO community.
You get the same deals as professional investors.

Robin, CEO & Founder of NAO, explains in the video how we ensure fair deal distribution.

This is not a given in the industry. The best deals often go to the big players first – everyone else gets what's left. This principle is called adverse selection. Funds that operate this way don't even make it onto the NAO platform. This ensures you always get access to the same investments as professional investors.

Open a free account
Junger Mann mit Tattoos und weißem Hemd erklärt etwas mit beiden Händen über einem Holztisch mit Laptop.

The community has spoken. Thousands of investors trust NAO. Here's what they have to say.

Junger Mann mit Brille und kurzem braunem Haar, trägt beige Jacke und weißes Hemd, steht vor unscharfem Hintergrund mit warmem Licht.
Simon
Geschäftsführer Apartment Hotel
Junger Mann mit kurzer brauner Frisur, blaues Hemd und schwarzer gesteppter Weste lächelt in einem warm beleuchteten Innenraum.
Tim
Dualer Student & NAO Kunde
Frau mit mittellangen blonden Haaren, die ein schwarz-blau-oranges gemustertes Oberteil trägt, vor dunklem Hintergrund.
Steffi
Head of CRM & NAO Kunde
Ein junger Mann mit kurzen braunen Haaren trägt eine dunkle Jacke und ein blaues Hemd, im Hintergrund unscharfe Deckenleuchten.
Paul
Dualer Student & NAO Kunde

Simon Pfau

Geschäftsführer Apartment Hotel & NAO Kunde

Ich bin Geschäftsführer von einem Apartment Hotel hier in Berlin. Ich bin jetzt schon seit längerer Zeit Kunde von NAO und investiere seitdem eigentlich fast nur noch dort. Es ist eine Möglichkeit für Kleinanleger, in Produkte zu investieren, die sonst nur Leuten zur Verfügung stehen, die super rich sind. Und NAO gibt allen die Möglichkeit, einfach auch Kleinanlegern, in Produkte zu investieren, die man gar nicht kennt, wo man gar nicht weiß, dass es das gibt.

Tim

Dualer Student & NAO Kunde

Ich bin Dualer Student im Bankwesen und komme aus Leipzig. NAO würde ich meinen Freunden so erklären: Es ist eine super Plattform, wo man alternative Investments machen kann und auch dort nicht alleine gelassen wird. Man hat einen Kundenservice. Ich persönlich hatte auch ein Telefonat, was super toll war und man wird nicht alleine gelassen.

Steffi

Head of CRM in der Automobilindustrie & NAO Kunde

Ich würde meinen Freunden sagen, dass sie über NAO in Private Markets investieren können, was es ja bis vor kurzem noch gar nicht so wirklich gab, wo der Otto Normalverbraucher vielleicht sonst so investiert.

Paul

Dualer Student & NAO Kunde

Ich mache aktuell ein duales Studium im Bereich Finance und komme aus der Nähe von Leipzig. Ich würde meinen Freunden NAO erklären als alternatives Investment, was man schon ab 1 € tätigen kann in alternative Assetklassen. Ich benutze aktuell NAO als Möglichkeit, in Private Markets zu investieren, ohne bereits Millionen auf dem Konto haben zu müssen.

Insights that go beyond the app.

18.03.2026

The 'Private' Investment Method – How to Turn €100,000 into Nearly €800,000

25.02.2026

Eltif 2.0: Why Democratization Needs More Courage Than Skepticism

13.02.2026

Digital subscription to the “hep solar Invest ELTIF”

March 11, 2026

SpaceX Aktie kaufen 2026? So investierst Du vor dem IPO über NAO

October 20, 2025

Public vs. private markets — What's the difference?

October 20, 2025

Why private markets can be important for your portfolio

April 22, 2026

After-Hours by NAO: Drinks & Food with Buy The Dip

100 guests, Buy The Dip, Partners Group, and an evening focused on Private Equity, engaging discussions, and new perspectives on Private Markets.

March 26, 2026

After-Hours by NAO: Private Markets Deep Dive with Natixis IM

A deep dive with Natixis IM and the NAO team for everyone who wanted to better understand Private Markets and discuss them directly.

December 11, 2025

After-Hours by NAO: Holiday Edition

At the end of the year, the community, the NAO team, and FERI came together to discuss markets, new perspectives, and what's currently on investors' minds.

Insights beyond the app.

Steffen Hetzel wearing a navy hoodie with 'lawpilots' logo holding two certificates and smiling at the camera.
" NAO democratizes long-term wealth accumulation and expands investment options. In today's world, it's even more crucial to diversify one's portfolio with asset classes that were previously inaccessible to ordinary individuals."

Steffen Hetzel

C-Suite in Tech (lawpilots, bitly) | Angel Investor & Advisor

Jakob Schreyer with medium-length light brown hair and a beard, wearing a black t-shirt, sitting with arms crossed.
" With NAO, I'm experiencing the next step in wealth management. The founding team combines industry expertise with the courage to innovate, creating something truly groundbreaking. This vision has not only convinced me but also reflects the zeitgeist of a progressive financial sector."

Jakob Schreyer

Former CEO at orderbird | Angel Investor

Smiling Max Klemmer with short dark hair wearing a white button-up shirt against a plain light background.
" NAO is currently reshaping the investment landscape. By combining years of expertise with a strong network, minimum investment thresholds are lowered and transparency is created. This opens up access to previously exclusive asset classes for everyone. I see NAO as a true game-changer for democratizing wealth accumulation."

Max Klemmer

Managing Director Miss Germany Studios | Angel Investor

Ready to join the NAO community?

Get started today with access to exclusive private markets
Invest like a millionaire, starting from €1.

Create an account now
Invest like a millionaire.